Color it Effective: How Color Influences the User.
|
The Meaning of Colors |
|
There are no good or bad colors. Some just appeal to others differently. |
|
Colors and their common connotations in Western culture |
|||||||||||||||||||||
|
|||||||||||||||||||||
| A) Hue, saturation, and luminosity | |||||||||||||||||||||
| 1) Hue- Basic color, green, blue, orange, red, and so forth. strong effect. Red for example might be known as a kind of strong feeling, angry, when it is darker. When it is lighter, people may look at it like it being a passionate color. | |||||||||||||||||||||
| 2) Saturation- How much grey there is in the color. determines how vivid it is. Women tend to have less saturation while men tend to like more of it. | |||||||||||||||||||||
| 3) Luminosity- Refers to the whiteness or the intensity of the color. Luminosity of any one color will range from pure white through to black. Colors with luminance feel "lighter". while those toward the dark and of the scale are more "serious" colors. |
|
Creating Effective Color Schemes |
|
Those of us that do not have a art background and have difficulty making good color schemes can help them selves by going to a different number of that are about artists. By looking at the art work and studying it, you can see different "views" on how different artists' used different colors and you can use those ideas too. |
|
A) Different people have different views on the same color. For
example yellow, we may think of it as a "calm" color, while a group of
medical surgeons may remind them of a jaundice!
People who live in warm climates prefer strong, bright colors, while people who live in colder climates might prefer blue or "darker" colors. If someone went on a vacation, someone from a cold climate might prefer somewhere warm, so if you made a website for a vacation to a warm spot, you want to have bright colors ro show that it is warm and it might appeal to them. |
|
A) Widening a Sites Appeal- Increasing saturation can widen a sites appeal. |
| B) Projecting a Quality image- Reducing saturation can give a "warming" effect. |
| C) Making a Site Friendlier and More Approachable- If you use blue in web-page as the main color for a business, you might want to use red or yellow to give it a warm feeling, so you can balance everything out. |
|
Practicalities of color on the web |
| A) Web-Safe Color- Before you publish your web, you might want to go over your different colors and maybe change some around and experiment so you are satisfied with the colors you have. |
| B) Low Color Vision- You might want to be careful of what colors you use to create your web, because some people are color blind (most commonly) from red and green. So if you have a web that is all red and green, those people will have some problems. |
|
Conclusion |
| Take a look at your site. What colors are there? What are they "telling" you about your site before you read it? Is it friendly, or rejecting? You might want to change it. So good luck with your web! |